Privacy Policy

Last updated: 02 May 2026

Your privacy is important to us. This Privacy Policy explains how HEORSHE collects, uses, and protects your personal information.

1. Information We Collect

We collect information you provide directly, including:

  • Name
  • Email address
  • Phone number
  • Shipping & billing address
  • Order details

We also automatically collect data through cookies and analytics tools, such as:

  • IP address
  • Device type
  • Browsing behaviour
  • Pages viewed
  • Referring websites

Tools we may use include:

  • Google Analytics
  • Meta Pixel
  • Shopify analytics

2. How We Use Your Information

We use your information to:

  • Process and deliver orders
  • Communicate with you about purchases
  • Provide customer support
  • Improve our website and product offerings
  • Send marketing emails or SMS (only with your consent)
  • Prevent fraud and maintain website security

3. Marketing Communications

If you subscribe to our newsletter or SMS updates, we may send:

  • Product updates
  • Promotions
  • Helpful parenting content

You can unsubscribe at any time by clicking “unsubscribe” or replying STOP.

4. Cookies & Tracking

We use cookies to improve your browsing experience, including:

  • Remembering your preferences
  • Understanding website traffic
  • Personalising content and ads

You can disable cookies in your browser settings, but some features may not work properly.

5. Sharing Your Information

We only share your information with trusted third parties when necessary, such as:

  • Shopify (website + checkout)
  • Payment processors (PayPal, Afterpay, Stripe)
  • Shipping carriers
  • Marketing platforms (Klaviyo, Meta, Google)

We do not sell your personal information.

6. International Transfers

Some service providers may store or process data outside Australia. We ensure they follow privacy standards consistent with the Australian Privacy Act.

7. Data Security

We take reasonable steps to protect your information from loss, misuse, or unauthorised access. However, no online system is completely secure.

8. Your Rights

You may request to:

  • Access your personal information
  • Correct inaccurate details
  • Delete your data (where legally permitted)
  • Opt out of marketing

To make a request, contact us at the email below.

9. Children’s Privacy

Our products are for parents and caregivers. We do not knowingly collect personal information from children under 16.

10. Changes to This Policy

We may update this Privacy Policy occasionally. The latest version will always be available on our website.

11. Contact Us

For privacy questions or requests: Email: info@heorshe.au Location: Melbourne, Australia